I spent years looking for one book that lists the exhaustive set of science concepts applied in...

AI agent + skill is commoditizing (or democratizing for a better word) knowledge at a faster pace than many realized.

If you are still sleeping on the sidelines, it is time to wake up.

As a marketer with science and engineering background, I always believe that top marketers need both creativity and science.

For years, I have been searching for a book with exhaustive list of science concepts applied in marketing. These include concepts in neuromarketing, behavioural science, psychology and more.

I couldn’t find this book. My hypothesis: it’s rare to find a marketer with both a creative and scientific background who also wants to write a book about it.

Recently, I found a skill file that listed 70+ of such principles.

And I have built on top of it.

Here is what this means for marketers.

Anyone who knows how to use AI agents + skills can now apply these principles they never studied.

Anchoring. Loss aversion. Cognitive fluency. The decoy effect. Peak-end rule. Mere exposure. 70+ principles.

These used to take years of reading and practice to apply well.

Now an AI agent with the right skill will surface and apply them for you. Next time you’re crafting a landing page or writing ad copy, an AI agent with this skill will tell you which principle fits your situation.

If you think you can get away without using AI agents, think again.

Your only competitive edge is your taste and judgement honed through years of experience.

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If you want the skill I built on top of it: