How We Turned 12 Years of Expertise Into an AI-Powered Service That Scales

Terrence Ngu Teck Kong has been running Hashmeta Group, a digital marketing agency, for 12 years.

He’s an SEO expert. Hashmeta ranks #1 for many competitive keywords like: “Social Media Agency” “Content Marketing Agency” “Influencer Marketing Agency” and more.

These have generated a lot of organic leads for Hashmeta over the 12 years.

But here’s the twist: We never sold SEO as a service.

When I joined Hashmeta five years ago (after they acquired my startup, ShopperBoard), I asked him why.

“It takes too much time. I tried before, but I couldn’t scale it,” he said.

That changed in 2024.

We launched Xiaohongshu marketing services in Singapore and Malaysia. We started our leads acquisition with paid ads, but the cost per lead was high.

So Terrence turned back to SEO, this time, powered by AI.

It took just a few days (not weeks) of work, and within 90 days, we ranked #1 for ‘Xiaohongshu Marketing’.

The result? Over $300,000 in revenue, organically.

We never thought too much about it afterward.

Two months ago, while exploring opportunities in Marketing+AI, we asked: What if we turned Terrence’s expertise into an AI workflow?

So we launched the Expert-led SEO AI Agent service under Hashmeta AI (https://lnkd.in/g5QiDfcZ). It combines deep SEO expertise with scalable AI-powered execution.

We deployed the solutions to all our own platforms.

In only 45 days, the results have been remarkable.

Here are a few rankings we hold today in Singapore: AI Agency Singapore #1 AI SEO Agency Singapore #1 AI Marketing Agency #1 AI Marketing Agency Singapore #1 Business AI #1 Vibe Marketing Singapore #1 Content Marketing Agency #1 Xiaohongshu Agency #1 XHS Agency #1 Xiaohongshu Agency #1 XHS Marketing #1 XHS Marketing Singapore #1 Influencer Marketing Agency #2 AI SEO Agency #2 AI SEO Singapore #2 Enterprise SEO Agency Singapore #2 Social Media Agency Singapore #4 SEO Agency #4 SEO Agency Singapore #4

By and large, we were not offering “SEO” services at all for the past 12 years. Though we have the skills and know-how, we focused mainly on our own websites like Hashmeta, Skoolopedia, and StarNgage.

Less than 45 days into the “SEO Service” game, playing catch-up with the traditional SEO gurus in town who have been doing this for decades, we are #4 to #7 for “SEO agency” keywords now. Given time, we should have a chance to squeeze into the top 3 in Singapore. Those are truly SEO experts and champions.

In under 30 days of offering this service publicly, 10 clients have come on board.

Now, we’re offering a FREE SEO Blueprint for the next 7 days.

If you’ve been struggling with high ad costs, or you want to own your search rankings, this blueprint is for you.

👉 Comment ‘AI SEO’ + your website and connect with me to get yours.

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