AI Marketing
AI-powered marketing, SEO, GEO, content strategy, and growth automation. Practical insights for founders and marketing leaders building with AI.
One of my biggest AI productivity unlocks this year is the extensive use of agent skills.
In this post, I share my insights after building around 75 skills over 5 months. Coding and non-coding. LinkedIn posts, cover images, carousels, presentation...
How To Create Agent Skill To Write LinkedIn Posts That Sound Like You
Most people are surprised when I tell them I use AI to write all of my LinkedIn posts.
Founders, if your marketers make these 12 mistakes, you should consider hiring another senior.
Marketers, if you make these 12 mistakes, fix them before your boss finds out.
How forgetting my password taught me about leadership.
Nothing.
Anthropic's Super Bowl Ad Takes a Dig at ChatGPT
Sam Altman called it "clearly dishonest." Then admitted he laughed.
One of the most common copywriting mistakes junior marketers make:
Selling features, not benefits.
11 Frameworks Every Marketer Should Know
I've seen marketers drown in tactics while missing the fundamentals.
Good marketers apply creativity.
Great marketers apply creativity + science + AI.
5 Warning Signs Your Marketing Hire Is Just an Operator, Not a Strategist
Many founders make the mistake of hiring marketers who can execute… but not strategize.
"If you're good at badminton, don't train for a tennis competition."
This is something I've learned through experience as a serial technopreneur.
Why Most Sales Presentations Fail
Here are 5 top frameworks for crafting effective sales presentations, each with a different focus depending on your audience, product complexity, and sales c...
Could we have been wrong about zero click impressions?
For a while now, we’ve been blaming AI Overviews for the rise in zero click searches. But maybe that’s only half the story.
If you're still thinking GenAI is just for techies, think again.
A new paper from ChatGPT, based on usage trends from over 18 billion weekly messages, shows how it's becoming indispensable for everyday problem-solving, fro...
Our team is ready to kickstart the Business Plus AI Forum at CIFTIS Beijing 2025, in collaboration with Beijing Association for Trade in Services and World Trade Centers Association Beijing!
From rehearsals to the grand stage, everything is set for an exciting exchange of ideas on how AI is transforming industries and driving global collaboration...
Business Plus AI Forum @ Beijing CIFTIS 2025 | Global Online Free Live Stream
We are proud to share that we are bringing Business Plus AI Forum to CIFTIS 2025, one of the largest trade fairs in China. Join us on Saturday, September 13,...
Future-Proofing Your Digital Marketing in The Age of AI
I thought, why not turn my presentation into a LinkedIn article? Rather than let the ideas stay in the slides, I wanted to share them here so more people can...
❌ One common mistake we keep seeing business owners make in marketing:
They hire a junior marketer to run ads, create content and post on social media... And think their marketing is covered.
Don't make the same marketing mistake as Nike.
Nike lost $60 billion in market cap chasing performance marketing.
What Zoom and AI Note Taker Can Really Do
You're not alone — but you're missing out.
Will Google penalize AI-generated content?
Last week, a post by Miquel Palet about Google penalising his website for using programmatic SEO and AI went viral.
If there's a will, there's a way.
Our team at Hashmeta Group just pulled off something we thought impossible—organizing a premier product launch event in 14 days.
Axios’ Sara Fischer in conversation with Cloudflare’s Matthew Prince
For the past 20 years, we have benefited from "free" content on the Internet.
Why Some Startups and SMEs Fail to Scale
That's the question I wanted to find out after selling my startup to Hashmeta Group.
Too many people are wasting energy sending soulless cold messages crafted by AI.
The best I could do to recover some value from that wasted energy is to turn it into AI security research.
Create a Free LinkedIn Carousel with Vibe Coding
(See the carousel below that I created for one of my posts)
How We Hit 5 Million Organic Search Clicks a Year
We did it. With zero ad spend. Just SEO and inbound marketing.
How We Turned 12 Years of Expertise Into an AI-Powered Service That Scales
Terrence Ngu Teck Kong has been running Hashmeta Group, a digital marketing agency, for 12 years.
Why llms.txt Is a Bad Idea for the Web
But seeing "SEO gurus" promote it on authoritative platforms like Search Engine Land and Yoast SEO worries me.
Many think SEO is dying. It's actually flying.
Just look at the trend 📈. Global searches for "SEO agency" are at a 5-year high (see graph).
Stop Re-Teaching ChatGPT Your Writing Style
Here's a little trick not many people know.
This is a great manipulative graph. Not just because of the scale.
There are 3 clever tricks in this chart, and it’s almost admirable how well-crafted the illusion is.
20 FAQs on AEO, GEO and the New SEO
Marketers, search has changed. AI is rewriting the rules. If you're not adapting, you're disappearing.
How We Generated S$350k Without Ad Spend
The answer? AI + SEO.
Join Business+AI and HubSpot: AI in Sales & Marketing
Seats are limited. Please quickly registered if you are keen via https://lu.ma/a6czl8y7
One of my biggest AI productivity unlocks this year is the extensive use of agent skills.
In this post, I share my insights after building around 75 skills over 5 months. Coding and non-coding. LinkedIn posts, cover images, carousels, presentation...
How forgetting my password taught me about leadership.
Nothing.
One of the most common copywriting mistakes junior marketers make:
Selling features, not benefits.
Good marketers apply creativity.
Great marketers apply creativity + science + AI.
"If you're good at badminton, don't train for a tennis competition."
This is something I've learned through experience as a serial technopreneur.
Could we have been wrong about zero click impressions?
For a while now, we’ve been blaming AI Overviews for the rise in zero click searches. But maybe that’s only half the story.
If you're still thinking GenAI is just for techies, think again.
A new paper from ChatGPT, based on usage trends from over 18 billion weekly messages, shows how it's becoming indispensable for everyday problem-solving, fro...
Business Plus AI Forum @ Beijing CIFTIS 2025 | Global Online Free Live Stream
We are proud to share that we are bringing Business Plus AI Forum to CIFTIS 2025, one of the largest trade fairs in China. Join us on Saturday, September 13,...
Don't make the same marketing mistake as Nike.
Nike lost $60 billion in market cap chasing performance marketing.
Will Google penalize AI-generated content?
Last week, a post by Miquel Palet about Google penalising his website for using programmatic SEO and AI went viral.
Axios’ Sara Fischer in conversation with Cloudflare’s Matthew Prince
For the past 20 years, we have benefited from "free" content on the Internet.
Too many people are wasting energy sending soulless cold messages crafted by AI.
The best I could do to recover some value from that wasted energy is to turn it into AI security research.
How We Hit 5 Million Organic Search Clicks a Year
We did it. With zero ad spend. Just SEO and inbound marketing.
Why llms.txt Is a Bad Idea for the Web
But seeing "SEO gurus" promote it on authoritative platforms like Search Engine Land and Yoast SEO worries me.
Stop Re-Teaching ChatGPT Your Writing Style
Here's a little trick not many people know.
This is a great manipulative graph. Not just because of the scale.
There are 3 clever tricks in this chart, and it’s almost admirable how well-crafted the illusion is.
How We Generated S$350k Without Ad Spend
The answer? AI + SEO.
Join Business+AI and HubSpot: AI in Sales & Marketing
Seats are limited. Please quickly registered if you are keen via https://lu.ma/a6czl8y7
How To Create Agent Skill To Write LinkedIn Posts That Sound Like You
Most people are surprised when I tell them I use AI to write all of my LinkedIn posts.
Founders, if your marketers make these 12 mistakes, you should consider hiring another senior.
Marketers, if you make these 12 mistakes, fix them before your boss finds out.
Anthropic's Super Bowl Ad Takes a Dig at ChatGPT
Sam Altman called it "clearly dishonest." Then admitted he laughed.
11 Frameworks Every Marketer Should Know
I've seen marketers drown in tactics while missing the fundamentals.
5 Warning Signs Your Marketing Hire Is Just an Operator, Not a Strategist
Many founders make the mistake of hiring marketers who can execute… but not strategize.
Why Most Sales Presentations Fail
Here are 5 top frameworks for crafting effective sales presentations, each with a different focus depending on your audience, product complexity, and sales c...
Our team is ready to kickstart the Business Plus AI Forum at CIFTIS Beijing 2025, in collaboration with Beijing Association for Trade in Services and World Trade Centers Association Beijing!
From rehearsals to the grand stage, everything is set for an exciting exchange of ideas on how AI is transforming industries and driving global collaboration...
Future-Proofing Your Digital Marketing in The Age of AI
I thought, why not turn my presentation into a LinkedIn article? Rather than let the ideas stay in the slides, I wanted to share them here so more people can...
❌ One common mistake we keep seeing business owners make in marketing:
They hire a junior marketer to run ads, create content and post on social media... And think their marketing is covered.
What Zoom and AI Note Taker Can Really Do
You're not alone — but you're missing out.
If there's a will, there's a way.
Our team at Hashmeta Group just pulled off something we thought impossible—organizing a premier product launch event in 14 days.
Why Some Startups and SMEs Fail to Scale
That's the question I wanted to find out after selling my startup to Hashmeta Group.
Create a Free LinkedIn Carousel with Vibe Coding
(See the carousel below that I created for one of my posts)
How We Turned 12 Years of Expertise Into an AI-Powered Service That Scales
Terrence Ngu Teck Kong has been running Hashmeta Group, a digital marketing agency, for 12 years.
Many think SEO is dying. It's actually flying.
Just look at the trend 📈. Global searches for "SEO agency" are at a 5-year high (see graph).
20 FAQs on AEO, GEO and the New SEO
Marketers, search has changed. AI is rewriting the rules. If you're not adapting, you're disappearing.