How forgetting my password taught me about leadership.

Nothing.

It taught me nothing about leadership. I just reset it and moved on with my life.

But to build thought leadership on LinkedIn, we need to turn it into a life lesson.

Here are 10 hooks that turn any trivial event into “thought leadership.”

Trivial event: “I forgot my password.”

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• The Lesson Hook “I forgot my password and what it taught me about leadership.”

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• The Reframe Hook “Forgetting your password isn’t the problem. Using passwords in the first place is.”

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• The Contrarian Hook “Everyone is worried about forgetting passwords. The real risk? Remembering them.”

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• The Vulnerability Hook “I failed today. I forgot my password. Here’s what I learned about resilience.”

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• The Number Hook “I forgot my password 7 times this year. The 4th time changed everything.” (It didn’t.)

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• The Story Hook “In 2019, I forgot my password during a board meeting. That moment defined my career.” (It was a 30-second reset.)

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• The Framework Hook “I built a 5-step framework from forgetting my password. Step 1: Breathe.”

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• The Humble Brag Hook “As a CEO, I forget my password just like everyone else. The difference? I have a team that handles it.”

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• The Hot Take Hook “Unpopular opinion: If you’ve never forgotten your password, you’re not setting enough passwords.”

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• The Motivational Hook “Your password expired. But your potential? Never.”

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If you’ve been on LinkedIn long enough, you’ve read all 10 of these.

The thought leadership formula:

Step 1: Pick any daily event (spilled coffee, missed bus, dropped phone) Step 2: Select a hook Step 3: Write 3 vague lessons Step 4: End with “Agree?”

Which hook is your favorite?

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