UX/UI and naming matter more than capability for adoption.
Recently, everyone on LinkedIn is talking about learning Claude after the demo of Claude Cowork.
Recently, everyone on LinkedIn is talking about learning Claude after the demo of Claude Cowork.
Most talk about Claude like it is a new tool. Here’s what most people don’t realize: it’s essentially Claude Code with a GUI. The capability has existed for months.
I’ve been recommending Claude Code to my peers for a while. It can draft proposals, build presentations, create LinkedIn carousels, and obviously write code.
But unless they’re developers, most won’t try it. Why?
Claude Code requires you to jump several steps at once—terminal, commands, a different mental model. “Code” is in the name. Non-developers see it and think “not for me.”
Claude Cowork adds a rest stop. Same destination, gentler path. “Cowork” feels like it is for everyone.
If you’re a founder building a product, think hard about reducing the gap with UX/UI and naming.
The best capability means nothing if people won’t try it.
Need another example? I wrote how Gemini failed the mum test on this topic. Read: https://lnkd.in/gFdWN2_x
Enjoyed this? Subscribe for more.
Practical insights on AI, growth, and independent learning. No spam.
More in AI Strategy
Sharing one of my favorite prompting techniques that I don't see many talk about.
Ever spent more time crafting a perfect prompt than doing the actual task?
How to Push AI Output Quality Using the Generator-Evaluator Pattern
It is called "Harness Design for Long-Running Application Development" and it reads like a technical deep-dive on building front-end applications with AI. Mo...
I am honored to be featured by e27 (Optimatic), one of the top startup media and communities in the...
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your fut...
Forget Pain Points: Think Convenience
This advice from Ev Williams, co-founder of Blogger, Twitter and Medium should serve as a signpost.
Join Business+AI and HubSpot: AI in Sales & Marketing
Seats are limited. Please quickly registered if you are keen via https://lu.ma/a6czl8y7
This is a great manipulative graph. Not just because of the scale.
There are 3 clever tricks in this chart, and it’s almost admirable how well-crafted the illusion is.
Sharing one of my favorite prompting techniques that I don't see many talk about.
Ever spent more time crafting a perfect prompt than doing the actual task?
Forget Pain Points: Think Convenience
This advice from Ev Williams, co-founder of Blogger, Twitter and Medium should serve as a signpost.
Join Business+AI and HubSpot: AI in Sales & Marketing
Seats are limited. Please quickly registered if you are keen via https://lu.ma/a6czl8y7
How to Push AI Output Quality Using the Generator-Evaluator Pattern
It is called "Harness Design for Long-Running Application Development" and it reads like a technical deep-dive on building front-end applications with AI. Mo...
I am honored to be featured by e27 (Optimatic), one of the top startup media and communities in the...
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your fut...
This is a great manipulative graph. Not just because of the scale.
There are 3 clever tricks in this chart, and it’s almost admirable how well-crafted the illusion is.