When we tell people we use AI to do SEO, no one pays attention.

The truth is, GEO is fundamentally 80% SEO.

Google says normal SEO works for ranking in AI Overviews, and LLMS.txt won’t be used.

Source: https://lnkd.in/g9WVBrx6

Here are some core principles of SEO that remain timeless and more crucial than ever whether it is SEO, GEO or AEO, AI SEO, LLMO (or whatever you name it):

Delivering Real Value:

High-quality, helpful, authoritative content is and always will be essential.

Building Trust:

The E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is paramount for establishing credibility.

Consistency:

Regular publishing and updating signals relevance and authority across all platforms.

Technical Excellence:

Fast load times, mobile-friendliness, accessibility, and structured data continue to be non-negotiable for optimal performance.

While the fundamentals remain, our strategies must evolve to meet the new demands of the AI age.

Prompt Awareness:

Shift from optimizing for short keywords to understanding and answering longer, question-based, conversational queries.

Why?

Users are increasingly using AI engines to replace search. And AI engines are searching on behalf of users with longer and conversational queries.

Multi-channel Optimization:

Expand your optimization efforts beyond Google to include AI engines like ChatGPT, Perplexity, Gemini, Claude and social media platforms like YouTube, TikTok, Reddit, forums, online media, and all relevant search surfaces.

Why?

We are entering the era of Search Everywhere Optimization as AI engines curate answers from sources beyond Google SERP.

Quality + Quantity:

While quality is key, the ability to produce timely, regular, and high-quality content at scale is now a competitive advantage.

Why?

We are entering an era of content explosion due to GenAI. Producing quality content alone is not enough to stand out. You need both quality and quantity.

New Metrics:

Evolve your success metrics from solely focusing on clicks to valuing branding metrics like awareness, impressions, and AI citations.

Why?

We are entering the era of zero click impressions as AI engines are visiting websites and curating answers for users. And users trust AI-generated answers without clicking into websites. But no clicks doesn’t mean no value, as brand awareness and visibility on AI are important.

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