How we ranked #1 for "Xiaohongshu Marketing" in 90 days and generated $300K+ revenue since then.

Last year, while visiting China, Terrence Ngu Teck Kong found a new business opportunity for our marketing agency, Xiaohongshu Marketing.

We brought the Xiaohongshu team to conduct their first workshop in Malaysia to get leads. It was a success. We conducted a few more workshops successfully afterward.

But there was a problem. How could we build a sustainable leads pipeline?

We ran paid ads with some initial success, but cost-per-lead was high. It was not sustainable.

This was when Terrence thought it is time to do SEO again.

But we faced a common challenge of SEO: “Xiaohongshu Marketing” is a very competitive head term, and Hashmeta has 0 visibility for this search term. We are new in this space.

So here’s what we did:

✅ Started with 20 long-tail articles using AI (we went deep, not broad)

✅ Built a topical cluster around “XHS Marketing” (a less competitive variation)

✅ Optimized our landing page to target “XHS Marketing”

✅ Waited for Google to recognize our topical authority

✅ Then, and only then, we optimized for “Xiaohongshu Marketing”

The results after just 3 months?

✅ We earned the top spot

📈 Rank #1 for ‘Xiaohongshu Marketing’

💰 Generated $300k+ in revenue since then

The key lesson?

You don’t have to attack the hardest keywords head-on from day one.

SEO needs strategy, not just tactic:

• Don’t fight for head terms straight away.

• Build authority by ranking for long-tail keywords around topical clusters.

• Rank for related, easier head terms first.

• THEN, and only then, engage in the battle for the main head term.

You don’t need to feel invisible in your space. You need a system that builds your online authority strategically.

If you’re also a business leader tired of paying high cost-per-lead and want to implement a phased SEO strategy that delivers tangible results, we have good news for you:

We have turned Terrence’s expertise into AI Agentic Workflow to deliver highly scalable Expert-Led SEO AI Agents service to you at superb value.

→ Comment “SEO PLAYBOOK” to get a free SEO strategy for your business.

Your expertise deserves to be seen, and your business deserves to grow. Let’s make it happen.

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