How we ranked #1 for "Xiaohongshu Marketing" in 90 days and generated $300K+ revenue since then.

Last year, while visiting China, Terrence Ngu Teck Kong found a new business opportunity for our marketing agency, Xiaohongshu Marketing.

We brought the Xiaohongshu team to conduct their first workshop in Malaysia to get leads. It was a success. We conducted a few more workshops successfully afterward.

But there was a problem. How could we build a sustainable leads pipeline?

We ran paid ads with some initial success, but cost-per-lead was high. It was not sustainable.

This was when Terrence thought it is time to do SEO again.

But we faced a common challenge of SEO: “Xiaohongshu Marketing” is a very competitive head term, and Hashmeta has 0 visibility for this search term. We are new in this space.

So here’s what we did:

✅ Started with 20 long-tail articles using AI (we went deep, not broad)

✅ Built a topical cluster around “XHS Marketing” (a less competitive variation)

✅ Optimized our landing page to target “XHS Marketing”

✅ Waited for Google to recognize our topical authority

✅ Then, and only then, we optimized for “Xiaohongshu Marketing”

The results after just 3 months?

✅ We earned the top spot

📈 Rank #1 for ‘Xiaohongshu Marketing’

💰 Generated $300k+ in revenue since then

The key lesson?

You don’t have to attack the hardest keywords head-on from day one.

SEO needs strategy, not just tactic:

1. Don’t fight for head terms straight away.

2. Build authority by ranking for long-tail keywords around topical clusters.

3. Rank for related, easier head terms first.

4. THEN, and only then, engage in the battle for the main head term.

You don’t need to feel invisible in your space. You need a system that builds your online authority strategically.

If you’re also a business leader tired of paying high cost-per-lead and want to implement a phased SEO strategy that delivers tangible results, we have good news for you:

We have turned Terrence’s expertise into AI Agentic Workflow to deliver highly scalable Expert-Led SEO AI Agents service to you at superb value.

→ Comment “SEO PLAYBOOK” to get a free SEO strategy for your business.

Your expertise deserves to be seen, and your business deserves to grow. Let’s make it happen.

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