Will AI replace marketing agencies (or any professional services)?

This is one of the most common questions being asked since the rise of AI agents.

My take? Yes and no.

Let’s take marketing agencies as an example.

AI has lowered the barrier.

Solopreneurs who couldn’t afford marketing can now do it themselves.

Small teams can take more in-house.

AI does replace some roles.

But here’s the catch:

👉 Expert + AI will always beat Amateur + AI.

Marketing is a competition to win mindshare.

If you have the budget, would you hire an expert team or settle for a cheaper, average option?

And assuming economic conditions don’t change, the overall marketing budget will stay the same. What actually changes is who gets the budget.

Thanks to AI, top players can now serve 10x more clients with higher efficiency.

So budgets consolidate to the best players.

AI doesn’t replace the top agencies, but top agencies + AI will replace average agencies.

Mediocre work gets exposed.

The middle gets squeezed.

The best will thrive and scale faster than ever.

We’re not seeing replacement.

We’re seeing a reshuffling of the market.

What do you think?

Are we heading into an era of winner-takes-most in professional services?

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