One of the most common copywriting mistakes junior marketers make:

Selling features, not benefits.

And throwing AI at the problem won’t fix it.

I asked Claude to write my landing page. The first draft?

• “Socratic method AI tutoring.”
• “OCR from school spelling lists.”
• “Multi-language audio support.”

Technically accurate. Completely uninspiring.

What is the difference between a feature vs a benefit? The most famous example is how Steve Jobs pitched iPod. He didn’t pitch “MP3 player with 5GB storage.” He pitched “1,000 songs, your entire music library in your pocket.”

LLMs are averaging machines. They learn from millions of landing pages, and most are feature-focused lists.

Ask Claude to “write landing page copy” and you get average output. That’s not a bug. That’s how LLMs work.

The fix is surprisingly easy, and took 30 seconds:

“Improve the copywriting. Focus on benefits, not features. Use popular copywriting frameworks like PAS and AIDA.”

The transformation:

Before: “Audio-first spelling practice app” After: “No More Reading Words Out Loud While Dinner Burns”

Before: “Socratic method AI tutoring” After: “Your Child Uses AI to Copy Homework. We Fixed That.”

Before: “Parent dashboard with conversation monitoring” After: “You see everything your child asks. No surprises.”

Same AI. Different prompt. Different results.

We used to pay top marketers to craft such copywriting. Now, if you know the prompt, it takes 30 seconds.

There is no excuse to have a mediocre landing page.

If your marketer writes feature-focused copy, share this with them.

What’s your go-to prompt for getting better marketing copy from AI?

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I share practical AI tips, growth hacking, and lessons as an entrepreneur.

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