A common question I get from my Foundations of Claude Code workshop learners:

“Is the website we built SEO and GEO optimised?”

Short answer: definitely yes.

Most websites built with AI tools are not SEO optimised out of the box. The system I teach is different because it pulls from 19 years of building tech AND running growth marketing as a technopreneur.

Long answer. There are 3 pillars of SEO.

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Technical SEO

What it is: Everything under the hood. Site speed, mobile responsiveness, crawlability, semantic HTML, and clean URLs.

Why: If Google or an LLM cannot crawl and render your site, your content does not matter.

In the workshop, we build with Astro and deploy to Cloudflare Workers (free tier). Astro is static-first, so the build outputs lean HTML with minimum JavaScript by default. Cloudflare Workers serves it from the edge worldwide. That stack alone gets you most of the way there.

Proof: boonkgim.com on Google PageSpeed Insights (mobile, captured today):

Performance 99

Accessibility 93

Best Practices 96

SEO 100

That site was built entirely with the same stack and system I teach.

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On-Page SEO

What it is: Content and structure. Sitemap architecture, heading hierarchy, internal linking, content depth, and search intent matching.

Why: Search engines (and now LLMs) rank pages they can parse and pages that match the searcher’s intent. Clear structure plus content depth beats keyword stuffing.

In the workshop, we built the website with a hub-and-spoke (or 3-layer main-pillar-supporting) content architecture, with 3 to 5 topic clusters for the blog. This is a proven SEO-optimised content architecture.

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Off-Page SEO

What it is: Backlinks, brand mentions, citations from other sites, and now references in LLM training corpora (this is where GEO overlaps the most).

Why: This is the trust signal that compounds the longest. And it is the one you cannot do by building a better website. This has to be earned over time by creating great content that the media will cite.

In the workshop: This is outside the scope of 4 hours. Off-page is the work you do beyond building. The long game is LinkedIn thought leadership, podcast guest spots, directory submissions, and reciprocal links with credible peers.

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The takeaway: with the right system in building the website, technical and on-page are mostly solved on day one. Astro plus Cloudflare Workers handles technical. An SEO-friendly brief handles on-page. Off-page is yours to compound beyond the workshop.

The same fundamentals also win for GEO. Being cited by ChatGPT, Perplexity, and Google AI Overviews rewards the exact same signals.

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Looking to learn the foundations of Claude Code by building an SEO-optimised website?

The next Foundations of Claude Code workshop is on 21 May 2026, 1.30pm to 5.30pm at the Hashmeta office.

Details: https://lnkd.in/e9r8kScw

#SEO #ClaudeCode #AI

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